Before, during and after exercise, sports massage is intended to assist athletes. To improve endurance, avoid injuries and aid with recovery after a sports injury, it is beneficial for anyone who exercises. In particular, sports massage is geared to multiple sports and sports injuries. It is not a soothing form of massage and can be very strenuous often. It works by stretching muscles that are tight, stimulating inactive muscles and improving the soft tissue condition. The purpose of sports massage is to reduce the stress and discomfort that during exercise can build up in the soft tissues of the body.